WigDawg Marketing & Communications
Get "Off the Leash..."
Eric Mason is WigDawg.
For nearly all his life Eric Mason as been helping people, companies and leaders share their unique story. Eric has a lifelong curiosity for the inner workings of people, cultures and organizations, and the stories that define them. It’s this desire coupled with a sense of hard work and reponcibility that has fostered a wildly diverse two decades (plus) long set of marketing and communications experiences. His work has earned him a reputation for creativity, bold approaches and professionalism with top Silicon Valley organizations, small businesses, as well as for national and international marketing, promotional, branding and eccommerce efforts.
Currently, Eric is the Director of Strategic Marketing Communications as well as the Small Business Evangelist at Wix.com. At Wix.com, Eric leads the development of creative content-driven pr/communication and marketing strategies. Key to this is exploring and exposing the amazing stories housed within the more than 61+ million users (and over a million websites created each month) that have been built across every imaginable vertical using Wix' drag-and-drop web publishing tools.
Prior to Wix, Mason founded WigDawg Marketing & Communications where he helped hundreds of small businesses, entrepreneurs and non-profits get “off the leash” to tell their stories online, in print, and through programming and events.
From 2000-2007 Eric was the creative force behind every marketing, outreach, public/media relations, web, web2.0, print, and video and digital media campaign at the Anita Borg Institute for Women and Technology, including its landmark programs the Grace Hopper Celebration of Women in Computing conference, the Virtual Development Center, and Women of Vision Awards event. Eric worked successfully and collaboratively with leading high-tech corporations, non-profit and academic partners such as Google, HP, IBM, Cisco, Sun Microsystems, Intel, ACM, NAE, Stanford University, UC Berkeley, UCLA, Cal-Tech and many others on strategic communications, special projects, collaborative outreach and public and media relations.
During this time Eric also led, (through WigDawg Marketing & Communications) a variety of projects for such clients as, Iceland Naturally, IcelandAir, Open Arms Through Art – Viet Nam, Maison Chance, Hartcom, 66 North, Reyka Vodka, Leifur Eiriksson and others. In recent years his client list includes, Enterprise Ireland, Common Sense Media, Willow Garage, Powervation, CleanGrow, GenuityPR, Pure Bred Lamb, MicroProbe, Mid-Atlantic Biotherapeutics and many more.
Prior to the Anita Borg Institute, Eric lived and worked in rural East Java, Indonesia with Volunteers In Asia, a Stanford University affiliated postgraduate program. He also served as the Marketing & Creative Director for CoolEatz Corporation.Prior to this as Professional Triathlete, Eric was sponsored by and actively involved with corporations representing their products and services. Among these were Cruzo Corp., Power Bar, Trek Bicycles, Mrs. T’s, Anheuser-Busch, Saucony, Hind Sportswear, AME Sunglasses, and Freestyle Sports.
Eric repeatedly delivers results. He has proven himself a superlative campaign leader, insightful marketing and communications professional, authentic team builder, and collaborative player. He has led strategic planning of cross functional marketing activities with founders, boards, and department leads, contractors and those who execute on those plans to ensure maximum return on investment.
Eric “WigDawg” Mason lives in Redwood City, California where he is an active member in the local community. He grew up in Eugene, Oregon where he attended and ran x-country and track with the University of Oregon. In 2010, along with his NCAA championship team, Eric was inducted into the University of Oregon Hall of Fame. Eric speaks Bahasa Indonesian and has traveled extensively through Asia, Europe, Middle-East and Africa. Eric participates in a number of international not-for-profit organizations which work with children and students throughout Southeast Asia.